In the rebranding of the new Book Clubs, I played a pivotal role in crafting a fresh, bold look by designing and prototyping various elements, including a sleek sign-in page, enticing promotional rewards pages and banners, and eye-catching email campaigns and social media posts. These efforts were instrumental in creating a compelling and visually cohesive identity for the revitalized Book Clubs, driving user engagement and excitement around the initiative.

Scholastic Book Clubs and Scholastic Book Fairs have merged into what is now known as Scholastic Reading Events creating an exciting destination for teachers and families.


Designing emails for Scholastic Book Clubs was an enjoyable and creative process that involved crafting visually appealing, child-friendly layouts. Each email had to strike a balance between showcasing the latest book offerings and educational resources while maintaining a vibrant and approachable design. Maintaining consistency in branding and ensuring that the emails were responsive and easily accessible across various devices were crucial aspects of my role in delivering engaging content to Scholastic’s audience.

Mask Group 1
Mask Group 2
Through the years…

Throughout the decade-plus I worked at Scholastic Book Clubs, I had the privilege of leading the design and development of multiple iterations of the web interface. These periodic updates were essential in keeping the platform at the forefront of digital educational experiences. By continually refining and adapting the interface to accommodate evolving user expectations and tech advancements, we ensured that young readers, educators, and parents had a seamless and enriching experience while exploring Scholastic’s extensive catalog of children’s books and products.

In my role at Scholastic Book Clubs, I had the opportunity to design highly viewed social media posts on Instagram, Facebook, and X (formerly known as Twitter). These posts were designed to resonate with our audience of parents, teachers, and young readers, incorporating eye-catching visuals and compelling copy to promote Scholastic’s educational offerings. By leveraging data-driven insights and staying attuned to the latest social media trends, I was able to create content that consistently captured the attention and engagement of our followers, strengthening Scholastic’s presence on these platforms.


About me, a UX/UI designer living in New York City

Highly skilled and innovative UX/UI designer with a proven track record in creating exceptional user experiences for e-commerce websites, crafting compelling email designs, and enhancing social media presence. Outside of work, you can find me exploring the latest design trends, illustrating and animating with procreate, tuning my motorcycle and playing guitar in my band.

doubledots RED-X

Motorcyclists that wish to engage and connect with others of similar background and experience while plotting rides need a dedicated, streamlined and functional mobile option that focuses solely on that purpose.

App Features

Connect With Riders
Select from a list of potential riders based on onboarding filter categories and location. User will be able to locate riders and enable location tracking.

Plan and Map Rides
Enter starting point and destination and choose the route that suits user best. Map feature also gives suggestions to pre-planned Meetups.

Create/Browse Ride Meetups
User can either browse a list of pre-planned ride Meetups or create one. Meetups can be searched and filtered by location and preference.

App Screens
Persona Deck
04-persona 11-sketches 07-storyboard 12-wireframes
User Flow
Site Map

Apollo is a cutting-edge mobile app designed with the noble mission of enhancing charity walks and making a meaningful impact in the world of philanthropy. This innovative platform seamlessly connects participants, organizers, and donors to create a dynamic and engaging experience. Apollo’s user-friendly interface allows walkers to easily register for events, set personal goals, and track their progress using GPS technology. Participants can share their journey in real-time, motivating friends and family to support their cause by making donations directly through the app. Additionally, Apollo features virtual routes that let users explore the world from the comfort of their own neighborhoods, promoting inclusivity and ensuring everyone can participate in charity walks regardless of their location.

One of Apollo’s standout features is its gamification elements, turning charity walks into fun and interactive experiences. Users can earn badges and rewards for hitting milestones, completing challenges, and recruiting new participants, fostering healthy competition and increasing engagement. The app also provides comprehensive event information, including maps, schedules, and live updates, ensuring participants are well-informed and can connect with others who share their passion for philanthropy. By harnessing the power of technology and community, Apollo empowers users to walk with a purpose, fundraise for charitable causes, and make a lasting difference in the world.

Activity - Today No Exercise - Collapsed Feed Page - Me Copy Profile - Generic sort_rank